Overall plan for Biltema’s online performance
Biltema is a well-known chain with more than 140 stores across the Nordic region. With a wide assortment of products, where you will find everything for cars, boats, leisure, home and office and much more, Biltema has it all. And their vision is simple. They will offer an assortment of high quality products at prices everyone can afford.
Biltema wanted to rank even higher on important keywords, as well as make Google Ads and Facebook campaigns more effective.
Elaboration of a concrete “Marketing Roadmap”, focusing on the strategy, personas, target funnel, year wheel and associated milestones.
14% higher conversion rate.
Biltema’s challenge
Biltema wanted an SEO effort to rank even higher on important keywords for the industry. The aim was to achieve better rankings than the competition.
Biltema also needed to make their Google Ads (AdWords) and Facebook campaigns more effective. Thus, optimal conditions for their marketing on these channels needed facilitation. Moreover, their marketing manager needed to see the impact of the marketing.
It was also important for Biltema to get a partner who could professionally strategise and manage their Google Ads, Facebook Ads and SEO. And it was important that we could meet in person.
Green.Click’s solution
Biltema was assigned one of Green.Click’s strategists as a permanent contact person. In cooperation with Biltema’s marketing manager, we have developed a concrete “Marketing Roadmap” for the entire advertising. It includes the strategy, personas, target funnel, year wheel and associated milestones.
Our team of specialists now provide consultancy for Biltema. The specialists carry out advertising on Google Ads, and Facebook, as well as also YouTube and Instagram.
We often say that we “go the extra mile”. In this case, we sent an employee to Biltema to translate their website from Danish to Swedish. Green.Click has also been involved as an advisor in the process regarding Biltema’s new website.
“Our cooperation with Biltema is based on a serious Omni-Channel strategy. It takes advantage of several of Google’s innovative features like visits tracking, local inventory ads and local campaigns.”
We have a permanent contact person and project manager at Green.Click who is exceptionally committed to our company and proactively challenges us with new proposals, which is very rewarding during a busy workday.
Head of Marketing, Biltema
A lucrative Omni-Channel strategy
After several years of working with Biltema, we have developed a strong Omni-Channel strategy, where we constantly focus on improving results. Such collaboration demands both close dialogue and close business insight, and it requires a setup that is not entirely automatic. It must be able to change from day to day when necessary – for example, according to best-selling items, seasonal items or the budget allocation across the year. This creates the best conditions for generating the most possible store visits at the lowest CPA (Cost Per Acquisition) at Biltema’s stores.
Our joint achievements
Among other things, lower prices have been obtained per store visitor in relation to the measurement of this on Google Ads. In addition, the cost of CPC on Ads has been reduced, while the volume of impressions has increased and the conversion rate on Ads has increased by 14%.
One of Biltema’s wishes was more sign ups for their newsletter. Here we have contributed to a significant increase.
The number of relevant visitors to the website has increased significantly. The fact that the visitors are relevant is shown by the fact that they make various purchase signals.
Want to know how we can help you?
Thomas Olsen
CEO & Partner
