93.09% increase
CPHLIVING is a webshop that designs, produces and sells products with a focus on quality home products. In addition, the company has a showroom. They have a wide range, which includes luxury bedding and Denmark’s largest selection of sheets in many sizes. They also offer the sewing of custom sizes and place great emphasis on sustainability. CPHLIVING has expanded to Norway and Sweden.
in revenue from Google Ads
CPHLiving desired to have a higher turnover through e-commerce rather than physical stores percentage-wise.
Branding workshop focused on creating a strong starting point for the communication to be used in the Google Ads, SEO and Social Media campaigns.
93.09% increase in revenue from Google Ads.
CPHLIVING’s challenge
When we started working with CPHLIVING, they had made use of various communication channels and experimented with initiatives in Facebook, Google Ads and SEO, but without achieving the desired results. In addition, CPHLIVING wanted to focus on having a higher turnover through e-commerce rather than physical stores percentage-wise. Together with CPHLIVING, we decided to change the strategy.
CPHLIVING wanted to increase their conversion rate, as well as achieve a better ROAS on their SEM and SoMe efforts. Here, the company was interested to see what Green.Click could do to boost sales.
The new strategy focused on a joint effort, as it required not only our work, but also CPHLIVING, as the company had to keep their focus on the personal as well as the quality of the products.
Green.Click’s solution
First and foremost, we focus on a well-functioning cooperation with our customers – and we are always ready to act as a consulting partner. In addition, we focus on an ongoing dialogue to ensure the best possible cooperation.
This is exactly one of the things that has been essential in the cooperation with CPHLIVING. There has always been excellent dialogue, discussion of ideas and a shared desire to develop the business.
During the collaboration, we conducted a branding workshop, where Green.Click together with CPHLIVING defined the company as a brand and defined the basic communication.
This has given CPHLIVING a strong communicative foundation that can be used across the channels the company is on – we call it:
“Quality Living”
‘For us, “Quality Living” means both everyday luxury and well-being. It’s the feeling of a hot cup of coffee in bed and the smell of freshly laundered sheets. It’s soft cotton that lands like a gentle kiss on the cheek and it’s a Sunday full of lounging.
“Quality Living” is also respect for the natural environment around us. And it’s produced with ecology, sustainability and the environment in mind. Only in this way can we create the most beautiful materials that feel right – both in your hands and in your hearts.
In this way, we want to bring generations of uncompromising Danish design philosophy into your home – and make every day a luxury.’
We have also worked concretely with a business model in which we have visualised the core areas of the business:
Reflections
The reflections were thus on how to increase sales while at the same time expressing the new communicative profile of the company. Our focus was primarily to create a strong starting point for the communication to be used in the promotions on Google Ads, SEO and Social Media, especially Facebook and Instagram, which proved to be just right for CPHLIVING, which is showing really impressive results.
Green Click joined up and already after a short time, the cooperation showed results in the form of large savings in Adwords payments and and at the same time increased sales.
CEO and owner, CPHLIVING
Excellent results for CPHLIVING
At Green.Click, we’ve been fortunate to work with CPHLIVING since the summer of 2018, seeing an overall growth of 56% on the online store and an increased revenue of 88% from Google Ads, which we’ve been working on since day one.
- 56% revenue growth across the entire store
- 88.41% increase in revenue from Google Ads, to 30% LESS SPENDING. Gone from ROAS 2.3 to ROAS 6.16 – an increase in ROAS of over 260%.
- + 68.20% increase in the number of purchases
- + 43.60% in conversion rate
- + 17.13% more visitors to the store
Our joint achievements
We have focused heavily on advertising via Google Ads, which has had a very positive impact on the company’s figures. Just look at the numbers above.
The number of sales has also increased after we at Green.Click gave the communication a thorough overhaul, which has resulted in an even sharper profile.
The new communicative profile has more edge, making the whole concept more visible. At the same time, we have seen an increase in purchases on the Danish market via Google Ads of +56.87% in 2020. This increase has naturally led to an increase in turnover.
Growth in the North
We have also increased our efforts in the Nordic region during the cooperation, focusing on Norway and Sweden in particular. In 2020, we saw nice growth.
We can only help with all of this because of CPHLIVING’s fantastic products, their exceptionally good service and their commitment to growth.
When we come up with proposals for new opportunities, business development, marketing initiatives, etc. it is always received with courage, respect and willingness.
This gives us an incredible synergy, and makes us want to grow even more with Flemming and the whole team at CPHLIVING.
Sweden 2020 compared to 2019:
- 152% growth in turnover
- 135% growth in purchases
- 50% growth in the number of visitors
Growth via Google Ads:
- 204% growth in turnover
- 166% growth in purchases
- 86% growth in conversion rate
- 44% growth in ROAS
Want to know how we can help you?
Thomas Olsen
CEO & Partner
